Create the Perfect Cosmetics Business Name
The Perfect Cosmetics Business Name
If you're an existing cosmetics business owner with the perfect name already, you can skip this post. If you're just in the brainstorming part of the process, here are some tips for choosing the perfect business name for your cosmetics line.
Deciding on a business or brand name is not a process that should be rushed. It takes creativity and out-of-the-box thinking to come up with something unique, memorable and appropriate. The right name can set your business apart from the competition and significantly improve your brand image.
Before I give you some tips on how to create the perfect business name, here are some examples of what can happen if you don't give it any thought...
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Top 10 Tips for Creating the Perfect Cosmetics Business Name
Get your family, friends, neighbours...and anyone else you can think of and brainstorm. What might sound like a great name to you, might sound ridiculous to others. Always bounce your ideas of different people...they have some perspective since they aren't as emotionally attached to your business as you. The best ideas come out of brainstorming sessions.
Keep It Simple Sexy! Make sure the name you choose is simple. The more complicated the name or spelling, the more difficult it will be for people to remember it.
3. Web Domain
Before you choose a name, make sure the web domain name is not already taken. Since any reputable business these days must have a website, you don't want to choose a name that's already been snatched up on the web.
The best place to check if your name is still available is Go Daddy. This is the company I have used over and over again to register different web names (including this one), as well as to get web hosting for an awesome price. If you find that your ideal name is still available, make sure to register it - you can do that right on the Go Daddymain page. An average domain name registration costs about $12/year - names go fast these days so make sure to register it is as soon as you can!
The ideal domain names ends with '.com'. Nowadays, it' pretty difficult to find a '.com' name that hasn't been take already, so this is where creativity comes into play...
4. Be Creative
Some of the most original cosmetics business names aren't real words or names...they're totally made up and whimsical like Almay, Avon, Lancome, L'Oreal, Revlon, Sephora and Smashbox. It doesn't have to mean anything...as long as it is unique and original. Your job will be to make them meaningful and memorable - but that's a whole other topic I'll be discussing soon...
5. Use Your Personal Name
Try incorpotating your personal name. If this is going to be a brand that you are proud to represent and call your own, then go ahead, flaunt the name mama gave you! Some of the most successful cosmetics companies are named after real people - Bobbi Brown Cosmetics, Chanel, Estee Lauder, Lise Watier. Sure, no one knows who you are yet, but they will. Every successful business is an unknown at some point...but with hard work, tenacity and passion, you can turn your 'unknown' name into the brand that no one can stop talking about!
6. Make it Short
Long winded names are not only easily forgettable, they're difficult to fit on teeny tiny containers like eye cream tubes or narrow wands like mascaras and lip glosses. Depending on what private label cosmetics you plan on having in your line, make sure you imagine what the name might look like on the actual products. A name like "Carrie Bradshaw's Totally Hot and Sexy in the City Cosmetics" would never fit on a quarter-sized eyeshadow pot.
Make sure the name you choose fits the image you want to project. If your line will be geared at teenagers make it fun and sassy, like Hard Candy. If you're targeting a more mature, older market, make it classy and sophisticated, for example Color Me Beautiful. If your line is natural and environmentally friendly, focus on projecting that image, for example Organic Beauty Now.
Think about including a logo or image to represent your brand. Most people are visual and are more likely to remember an image than a name. For example, if your cosmetics line is all natural, something botanical like a leaf or flower will make for a perfect icon.
Make sure to choose a relatively simple design. Again, imagine the icon sized down to the size of a quarter. Something with a lot of fine detail or a really intricate, complex design will not show up very well when sized down on a small container. It will end up looking like one big, blobby mess!
Unless you are artistically inclined, creating a unique logo is something best left for professionals. Look for a graphic designer in your area to help you with the logo design. The only drawback is the price - a professional graphic designer can charge upwards of $500 for a single logo!
For a less expensive alternative, I recommend using an online logo generator. There are several good ones out there but the two I recommend are Logo Design Guruand Logo Design. For under $200 you can get a totally unique and professional logo in a couple of days. Well worth it in my opinion.
9. Avoid Geographical References
A name like "Miami Skin Care" sounds great if you're in Miami, but what if you want to expand your line internationally? Regional references are best left out of the name game because they will only limit you in the long run.
10. Trademark Infringement
Many names are protected under trademark protection laws or as federally incorporated companies. Make sure the name and/or logo you choose isn't already taken by someone else. You could have a seriously nasty lawsuit in your future if you pick something that another company has already trademarked.
To avoid any legal issues, check with your local trademark authorities to ensure you don't steal a protected name/logo. Each country has their own trademark laws so the onus will be on you to do your homework for your area.
These are just a few tips to help you select the ideal cosmetics business name. What tips do you have? Leave me a comment below....